Meet the Photographer
Kia ora. I'm Sinéad.
I grew up in Wales, drawing, making and daydreaming. When I was nine I was selected to appear on a television show to meet and make art with my favourite illustrator at the time, Shirley Hughes. I wanted to be an illustrator and storyteller when I grew up.
I've been telling stories with photographs for 20 years now. I love noticing unexpectedly beautiful things and seeing humour in the details.
I live in Dunedin, New Zealand where I am renovating a house with my partner. We have four teenagers, one dog and two cats.
All photographs of me by Isabella Harrex
My Approach
Some of my work is directed
I might tweak a situation so that your portrait mirrors how you want to be seen. Or I’ll encourage you to interact and gently guide you during a wedding portrait shoot.
I’ll also help plan your business shoot and then finely tune each shot so it’s exactly how you want it.
...but most of it isn't
And that’s the work that informs everything I do.
Twenty years of shooting weddings, births, my own children, grief, joy, hope, friendship, families, heartbreak, love and death across the world have given me a sixth sense for how to tell a story with my camera.
We are all different but there is a pattern to how humans behave.
 
On a photoshoot, if the light streams through the window in a certain way I am beyond excited.
 
Everyone has a story.
Every photograph is a recipe that demands the right lens and aperture, and the right place to be. There is light, shade, the space before and behind, the people who are about to do something and the rectangular frame of the sensor.
If I can match everything up the way I see it in my mind - with the sunlight catching just so, and everyone looking just how I thought they would, I get such a thrill – a proper internal, life affirming boost - I sometimes consider not ditching photography for a lucrative career after all.